After all, whether we like it or not, we are all connected. When you buy from the local dress boutique, that owner and her employees then have money to spend at the local grocer, who then has money to donate to the local school team, who uses it to buy equipment at the local sporting goods store. Not only the businesses and school benefit, but the employees, students, and their families and friends. When that money goes out of the community at any point in the purchase line, it is extremely unlikely that the money will come back.
As I think of Community First, I wonder if the model holds true for indie authors as well. When we support indie authors aren’t we also benefiting ourselves? By buying indie, we’re saying that we want work that is artistic and creative, not mainstream. We’re saying that we don’t want to pay $10.99 or more for an ebook.
So, here is what I propose. Before you pick up the next mainstream bestselling novel pushed by one of the major houses, think about how many indies you could support with those same dollars. If you decide to support indie, drop the author a line (you won’t be able to do that with the big-timers) and let them know how much you enjoyed their work, or better yet, give them a positive review at a major online bookstore. Mention the idea of Indie First and ask them to join you.
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